Audience intelligence, built on CII

Turn Every Broadcast Into Actionable Intelligence

BroadcastPulse transforms WhatsApp, Telegram, and Web audience conversations into structured intelligence in near real time.

DESIGNED FOR TV · RADIO · PODCAST · LIVESTREAM · GOVERNMENT PROGRAMMES
INCOMING STREAMS (ILLUSTRATIVE)t+00:00:03
WhatsApp
Telegram
Web
→
CII
CORE
→
SENTIMENT72% POS
POLLS4 LIVE
QUESTIONS312 NEW
TOPICSFertilizer
GEO14 regions
BEHAVIOUR+18%
Built for organizations engaging audiences at scale
TV Stations Radio Networks Government Agencies NGOs Development Partners Universities
The Problem

Broadcasts Generate Conversations That Are Rarely Understood at Scale

  • Audiences respond by WhatsApp, Telegram, and Web — often faster than any team can read.
  • Most organisations only read a fraction of what comes in, usually the loudest or most recent messages.
  • Insights — complaints, questions, early warning signs, good ideas — disappear every broadcast day.
Illustrative example
"When does the vaccine reach our village?"
+254 71● ● ● 902: 👍👍
✓ read — "Price of maize seed?"
Voice note · 0:41
"Can you repeat the phone number"
Most inbound audience messages are never reviewed or acted on without structure
The Solution

BroadcastPulse Understands Every Conversation

One pipeline turns raw, noisy audience input into structured intelligence a newsroom, a ministry, or a programme team can act on before the next segment airs.

STAGE 01
Audience
→
STAGE 02
Conversation
Streams
→
STAGE 03
CII
Processing
→
STAGE 04
Structured
Signals
→
STAGE 05
Live
Dashboard
→
STAGE 06
Decisions
Automatic categorisation
AI summaries
Emerging issues
FAQs
Sentiment
Intent extraction
Geographic mapping
Behaviour tracking
Platform Features

Everything a broadcast control room needs

Built for the pace of live programming — not quarterly reporting.

01

Live Audience Intelligence

See what audiences are saying in near real time, across every connected channel, in one feed.

02

AI Moderation

Automatically identify spam, abuse, misinformation, duplicates, and priority messages.

03

Live Polls

Collect structured responses during broadcasts and see results update as they arrive.

04

AI Co-host

Generate follow-up questions, running summaries, and presenter talking points on the fly.

05

Audience Memory

Remember previous interactions across broadcasts, so every conversation has context.

06

Behaviour Change Tracking

Measure whether campaigns actually influence people over weeks or months, not just clicks.

07

Pulse Dashboard

Executive view of reach, participation, trends, topics, regions, demographics, and behaviour.

08

Conversation Archive

Search every audience conversation instantly, across every broadcast.

Current Channel Gateways

Three gateways live today — WhatsApp, Telegram, and Web

WhatsApp Telegram Web Chat SMS — future adapter USSD — future adapter Voice — future adapter Radio — future adapter
Use Cases

One platform, every kind of broadcast

The same intelligence layer, tuned to the way each sector actually engages its audience.

TELEVISION

Interactive live programmes

Turn viewer reactions into on-air segments in near real time.

RADIO

Phone-in & WhatsApp programmes

Surface the best caller questions before the ad break ends.

ELECTIONS

Citizen participation

Track civic sentiment across regions as it forms, not after polling day.

AGRICULTURE

Farmer advisory shows

Route seasonal questions to the right expert automatically.

HEALTH

Public health campaigns

Detect misinformation and rumour spread while it's still small.

EDUCATION

Interactive learning broadcasts

See comprehension gaps as students respond, lesson by lesson.

DISASTER RESPONSE

Emergency communication

Triage urgent needs from many messages quickly.

GOVERNMENT

Citizen engagement at scale

Give every ministry a live read on public response to policy.

BroadcastPulse + CII

The media layer of a larger intelligence system

Audience
BroadcastPulse
Conversational Intelligence Infrastructure
FarmerPulse GovPulse HealthPulse EducationPulse BusinessPulse
Decision Makers

BroadcastPulse is the media engagement layer of the broader Conversational Intelligence Infrastructure ecosystem — the same audience signal that powers a live broadcast also feeds every sector-specific Pulse module built on CII.

Illustrative demo data
Concept Dashboard Preview

What the live view looks like

A mockup of the screen producers, editors, and ministry liaisons would watch during a live broadcast. Figures below are illustrative, not measurements from a live deployment.

PULSE DASHBOARD — Concept Preview DEMO
Active Viewers (demo)
184,220
Msgs / Minute (demo)
1,406
Sentiment (demo)
68% Positive
Questions Awaiting (demo)
312
Message Volume — illustrative last 60 min
Regional Heat Map — illustrative
Trending Keywords — illustrative
fertilizer subsidyschool feesflood warningvaccine schedulebus faresexam results
Live Poll (demo) — "Should the deadline be extended?"
Yes
71%
No
22%
Unsure
7%
Example AI-Generated Summary (demo copy)

Audience response is largely positive following tonight's segment on the fertiliser subsidy. A cluster of 312 unanswered questions concerns eligibility in three northern districts — flagged as an emerging issue. Sentiment dipped briefly after 8:42pm, correlating with a misinformation spike on WhatsApp; AI moderation has already actioned 41 flagged messages. (Illustrative example output, not a live measurement.)

Why BroadcastPulse

Broadcasting has changed. Analytics hasn't — until now.

Traditional Broadcasting
BroadcastPulse
One-way communication
→
Two-way intelligence
Manual message reading
→
AI-assisted structuring
No audience memory
→
Persistent audience context
Limited engagement
→
Continuous participation
Basic analytics
→
Behaviour intelligence
Guesswork
→
Evidence-based decisions
Get Started

Bring BroadcastPulse to Your Next Programme

Explore BroadcastPulse for your next live programme, election cycle, or public campaign.